Haleon operates across 200+ markets with a global portfolio of consumer health brands including Sensodyne, Advil, and Centrum. At that scale, delivering great digital experiences depends on understanding how users behave in different markets and turning those insights into better products, personalization, and customer journeys.

In this session, Steve Westgarth, Global Technology Director and Commercial Tech CTO at Haleon, will share how his team uses telemetry data to create a feedback loop between user experience, product decisions, and engineering execution. You’ll learn how Haleon gathers market-specific behavioral insights across its digital portfolio and uses that feedback to improve their products.

He’ll also show how observability supports this customer-first approach by helping teams connect user experience insights with application performance and release quality across Haleon’s websites.  Making business data accessible to engineering as well as product teams gives both teams the autonomy to act quickly, respond to market-specific needs, and continuously improve the experience they deliver.

You’ll leave with practical ideas for using telemetry not just to monitor systems, but to better understand users, respond to regional needs, and continuously improve digital experiences across markets.